Chevy Mixes Soccer with Spark Plugs as Manchester United’s Official Auto Partner
Soccer and Chevy fans are about to unite as the automaker announced its plans to sponsor Manchester United, one of the most renowned soccer clubs in the sport. Hoping to expand its global reach, Chevy teamed up with Manchester United, which has one of the largest fan bases worldwide. Our team at GOAutoPlus.com, a trusted resource for Chevy dealers in Wisconsin, looks forward to seeing what the sponsorship brings for Chevy and Manchester United.
As one of the world’s most significant carmakers, Chevy is in a position to expand its presence even further. After announcing that it would not promote its vehicles through Super Bowl ads, the automaker felt it was a smarter, more economical move to partner with the 19-time English soccer winner.
The automaker has signed up for a five-year sponsorship with the soccer club, which could extend longer if both groups see success as a result. With some of the most enthusiastic fans of any athletic team, Manchester United has the opportunity introduce a new, expansive target audience for Chevy.
General Motors representatives have expressed Chevy’s commitment to keeping the soccer club’s supporters in the core of their partnership. Over a span of five years, the team has seen its fan base double. With approximately 659 million fans across the globe, Manchester United has become an icon in the soccer world.
Advertising marked with Chevy’s logo will be shown in the club’s stadium, seats designed specifically for spectators and global marketing overall. The partnership also extends into the development of the Chevrolet China Cup, which will be a part of the club’s 2012 tour. With an increasingly large fan base in Asia, Manchester United and Chevrolet wanted to appeal to their loyal global supporters.
We anticipate the results of the Chevy-Manchester United partnership. At GOAutoPlus.com we offer several new and used cars in Wisconsin as well as a variety of Chevy vehicles in Wisconsin.